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Passion In Progress w/ Javier Mercedes Episode #26

I was fortunate to spend some time with Javier Mercedes the creative mind and visionary behind the Passion in Progress Podcast which focuses on telling the stories and practical advice from inspiring individuals pursuing their passion. Motivating you and myself to get out there and make things happen.


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What makes a successful Brand Identity?

A successful brand identity is built through every interaction a consumer has with a companies service, culture, marketing, and imagery. It is a combination of digital, tangible collateral, cohesive messaging, reinforcing imagery, a unique story and a product or service.