Blue Print: Structure, Measure and manage, your next marketing campaign

Marketing campaigns are a fundamental way to engage your customers, clients, and leads. Successful marketing campaigns can result in increased sales, brand awareness, new clients, qualified leads, and revenue increase, to name a few. Creating campaigns, however, has evolved into much more than just a single ad you run and hope for the best with no knowledge of why or how it worked or didn't. Making marketing campaigns a necessary part of any businesses operational efforts. Learn how to structure, launch, measure and manage, your next marketing campaign.


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Passion In Progress w/ Javier Mercedes Episode #26

I was fortunate to spend some time with Javier Mercedes the creative mind and visionary behind the Passion in Progress Podcast which focuses on telling the stories and practical advice from inspiring individuals pursuing their passion. Motivating you and myself to get out there and make things happen.


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181 Example List of impactful KPI’s for your business

Key performance indicator (KPI) is a measurable value that shows the progress of a company’s business goals. KPIs indicate whether an organization has attained its goals in a specific time frame.

The metrics that you track and measure depend completely on your defined goal. Always ask yourself what it is that I want to achieve. How can measure the progress towards my goals. Select KPI’s that show whether you’re getting closer to your goal or not.


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What makes a successful Brand Identity?

A successful brand identity is built through every interaction a consumer has with a companies service, culture, marketing, and imagery. It is a combination of digital, tangible collateral, cohesive messaging, reinforcing imagery, a unique story and a product or service.